Initially we sat and discussed the ideas they had behind several names they were thinking of using, and what market they were aiming to attract. Themes like energetic, total body workout, health and wellbeing, body and mind, honest, friendly, community focused and for everyone, were the recurring main ideas behind A-Class Fitness.

In our discussions, we talked over A-class Fitness expanding the range of services provided, to include other areas of fitness training; like yoga; P.T and Metafit. Therefore the brief was not only to design a logo that reflects the concepts above with a dynamic nature, but also one that could be versatile in application and fitness sector.

After our initial meeting and research into other logos within the Personal Training world, I presented sketches and initial worked up ideas for a new logo. Once I had refined the logo design, I had a final meeting with them to approve the chosen artwork and discuss applications, in either digital or print terms. The brand is being built up now and so is kept for online usage but will, over time, have the need for print work. The logo has since been taken over apparel on t-shirts to identify the trainers and to raise awareness of the new brand.